Development Strategy for MS-VOSTOK
Consultant developed medium-term marketing plan for the production of basalt products
BAS-Programme (EBRD) Sector:
Works were carried out in three stages:
Stage I. Diagnostics of the company.
- Technical audit of existing production facilities and production infrastructure of the Recipient;
- HR audit of technical personnel;
- Study of possibilities of the Company for the implementation of activities for the production of basalt products.
Stage II. Marketing research of basalt products market.
- Desk research of commodity markets;
- Desk market research products from basalt;
- Study the local market for the production of basalt products;
- Definition of supply and demand for products made of basalt in various sectors;
- Defining the list of products of basalt, the planned production;
- SWOT-analysis of prospective production.
Stage III. Comparative analysis and justification of choice of manufacturers / suppliers of equipment for the processing of basalt.
- Search and identification of potential producers / suppliers of equipment;
- Comparative analysis of process equipment;
- Segmentation of the target market for the price parameters of the equipment;
- Development of recommendations on the selection of equipment;
- Analysis of sources of external financing (for the possibility of obtaining external financing for the purchase of equipment).
Stage IV. The development of medium-term marketing plan.
- Definition of marketing strategy;
- Development of medium-term marketing plan.
Completed, January – April 2008